Uefa aims to make international football a TV turn-on

[WileBrownAstle]

European football bosses have come up with a new business plan to sell their TV rights to international games, as they fight to stop fans reaching for the off button.

From 2014, Uefa will centralise the media rights for the European qualifiers of the World Cup and the European Championships.

It comes as club football, including Uefa's own highly successful Champions League tournament, has grown in ascendancy over the international game.

Broadcasters will now approach Uefa to buy packages of international games, rather than having to run around contacting individual national football federations.
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