Buying from the Grimsby Town FC online shop

[Heed Boy]

I went online to buy the programme for the game between Grimsby and Gateshead to be played on Tuesday October 6th from their online shop.
HOORAY! Presumably for making the purchase prior to the game (or some such reason) the price was discounted from £3.00 to £2.00.
BOO! Unless you can collect your reservation from the Club Shop they charge £4.10 (thats FOUR POUNDS AND TEN PENCE!) to post it out to you. I've taken issue with them before for charging for Recorded Delivery then not using it (they didn't reply of course), and now they've hiked the postage charge from £2.95 to £4.10. I feel like it should be hand-delivered on a silver tray.....